In a marketplace saturated with "coaches" and consultants, we're different.

Our Approach

As trained, professional coaches, we differentiate ourselves through our approach to addressing the core challenges leaders and organizations face in the areas of leadership, strategy, and culture. Our work is based on six core principles:

FOCUS ON THE PERSON – The power of the individual is the engine that drives great teams and organizations. Radical self-awareness, a commitment to growth, and high emotional intelligence can be learned, and they are critical to success for an individual, and an organization. Furthermore, we believe people are not “resources” to be managed – organizations sometimes have to make tough decisions, but the well-being of the person is always the first consideration.

TAKE THE LONG VIEW – If you’re searching for a quick fix to make the quarter or deliver “value to investors”, we’re not for you. A commitment to doing the hard work of leadership, strategy, and culture day in, and day out is the only way to ensure you achieve long-term strategic objectives.

LEVERAGE STRENGTHS – Our approach to coaching and leadership development is rooted in the field of Positive Psychology, which is the study of human behavior with a focus on strengths rather than weaknesses. The goal is to elevate average teams and performers to “great” rather than merely bring the struggling up to “average”.

A BIAS TOWARD ACTION – Leadership is a discipline that demands a relentless pursuit of personal growth and learning, and organizational success requires the willingness to make tough decisions. Bold ideas make a difference, but nothing happens without the courage to act.

FREE RANGE THINKING – We prioritize flexibility and range of response over adherence to a particular doctrine or methodology – an openness to new ideas and perspectives underpinned by a commitment to emotional and psychological safety

COMMITMENT TO THE GREATER GOOD– Our background of service has instilled in us the desire to serve something greater than ourselves. We see ourselves as building a community of leaders and businesses that will create a future economy fueled by a spirit of service, giving, and cooperation.

Tim Watkins

As a Navy pilot, I learned that high performance isn't just about achieving results—it’s about creating the conditions for individuals and teams to thrive. Landing a jet on the deck of a moving aircraft carrier demands precision, focus, and adaptability. Leading a team through the challenges of a combat deployment requires trust, clear communication, and the ability to inspire a shared sense of purpose.

In high-pressure environments, I saw how people grow and perform at their best when they are aligned with a clear mission, supported by strong leadership, and given opportunities to contribute meaningfully. Flourishing, whether on the flight deck or in the boardroom, comes from balancing discipline with autonomy, accountability with trust, and challenges with growth. It’s about creating a culture where individuals not only meet the demands in front of them but also develop into more capable, resilient, and fulfilled versions of themselves.

Beyond my operational experience, I’ve served in strategic roles across cultures and industries, helping diverse teams solve complex problems and deliver results. Through Reef Point Performance, I leverage these lessons to help leaders and organizations unlock their full potential. My coaching and consulting approach combines the rigor of military aviation with human-centered leadership strategies that foster growth, connection, and performance.

True leadership goes beyond achieving short-term goals—it’s about cultivating an environment where teams can overcome challenges, realize their potential, and ultimately flourish. If you’re ready to elevate your leadership, inspire your teams, and create lasting impact, let’s work together to make it happen.